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Insights on ad intelligence, market trends, and going-global strategies
Mahjong Blast Ad Strategy 2026: 92.7% Playable, 87.3% From One 16-Day Sprint, and the Opposite of Vita Mahjong
A creative-level teardown of Nebula Studio's US user acquisition for Mahjong Blast. Fifteen creatives account for 95,864,787 impressions, all fifteen still live, and 87.3% of that volume comes from seven assets launched inside a 16-day window in summer 2026. Playables carry 92.7% of impressions, and every one of the six videos delivers at between 14.6 and 15.0 impressions per placement — a hard floor no other fleet we have measured exhibits.
Century Games UA Playbook 2026: One Publisher, Three Titles, and a Playable-vs-Video Verdict That Reverses Between Them
A publisher-level teardown of Century Games Pte. Ltd. across Whiteout Survival, ملوك البقاء and Tasty Travels: Merge Game in the US. Forty-five ad entries account for 3,165,064,079 impressions in the 30 days to 2026-08-19. The finding is that this publisher has no single doctrine: the playable-versus-video verdict *reverses* between its own three titles, and the portfolio average describes none of them.
Royal Smash! Ad Strategy in 2026: How Cypher Games Built a 1.06-Billion-Impression Fleet From Zero in 47 Days
A creative-level teardown of Cypher Games' US user acquisition for Royal Smash! - Physics Puzzle. Thirty ad instances carry 1,063,337,540 impressions, none existed before 2026-07-03, and thirteen launched on one day. But those thirty instances resolve to only twelve videos and nine playables — one 30-second video appears in five of them. Downloads rose 260.93%, and the Android listing takes 53.8% of placements for 11.7% of impressions.
Magic Tiles 3 Ad Strategy in 2026: Two Store Listings, Two Completely Different Advertising Machines — and an August Fleet Swap That Is Half the Size It Looks
A fingerprint-deduplicated teardown of Amanotes' US user acquisition for Magic Tiles 3. Thirty ad instances carry 197,841,786 impressions in a 30-day window, but resolve to just seventeen videos and four playables — split across two systems sharing nothing: an iOS buy of six videos running up to 443 days at 131 impressions per placement, and an Android lab of eleven videos and four playables at 2,685. The early-August swap retired four assets and launched three, not eight and five.
Voodoo UA Playbook 2026: Paper.io 2 and Hole.io Are Not Being Advertised — They Are Being Harvested
A publisher-level teardown of Voodoo's four US chart titles. Paper.io 2, Hole.io, Castle Busters and Mob Control together carry 129 million impressions from 263 video assets — and produce 1.9 million monthly downloads on 7.2% of the window impressions a single competing puzzle title carries. Only 9.8% of Paper.io 2's impressions come from creative made in the last 90 days.
Bus Traffic Fever! Ad Strategy in 2026: One Asset Carrying 66% of a 3.0-Billion-Impression Fleet — and the Second Name Nobody Notices
A creative-level teardown of GOODROID's US user acquisition for Bus Traffic Fever!. Twenty-two ad instances carry 3,004,140,963 impressions, all still live after 139 days, and one asset alone carries 66.0%. The twenty-two instances resolve to just nine videos and eight playables. The title also runs under a second name — Bus Rush Fever! — on its Android listing, which is where most competitive analyses of this product go wrong.
Oakever Games UA Playbook 2026: 4.8 Billion Impressions, 1,320 Videos, and the Title That Spends Like a Winner but Doesn't Convert Like One
A publisher-level teardown of Oakever Games across Meowdoku!, Amaze GO! and Tile Explorer in the US. Nearly 2,500 measured ad instances carry 4.83 billion impressions off 1,320 distinct video assets. Amaze GO! carries the most impressions of the three and converts at a fifth of its siblings' rate — and the ad data also captures a live app rename, from Arrows GO! to Amaze GO!, in progress.
DramaBox Ad Strategy 2026: One Serial Hook Takes 75.5% of the Top 10
DramaBox's recent US Top 10 is a portfolio with a sharp center: one 111-second drama video fingerprint appears twice and contributes 75.5% of the visible scale, while shorter cuts test more story archetypes.
Pixel Flow! Ad Strategy 2026: One Playable Took 2.3 Billion Impressions in 30 Days, and Loom Games Rebuilt the Fleet Around It on 2026-08-04
Loom Games' Pixel Flow! runs the largest single creative we have measured: one playable with 2,298,804,130 US impressions across 2,113,657 placements inside a single 30-day window, 78.1% of the top-fifteen fleet. On 2026-08-04 Loom retired ten creatives and launched three on the same date — and every one of the ten retirements was a video, while all four of the fleet's pure playables were left untouched. Downloads are down 19.29%, revenue down 23.07%.
Vita Mahjong Ad Strategy in 2026: The Metronome — a 467-Day Creative and 14 Assets Delivering at Exactly the Same Rate
A creative-level teardown of Vita Studio's US user acquisition for Vita Mahjong. Fifteen creatives account for 10.5 billion impressions, all fifteen still running, and one first seen 2025-05-09 has been live 467 days — the oldest asset in this fleet, fifth-oldest across the series. Fourteen of the fifteen deliver between 967 and 1,117 impressions per placement, a consistency band no other advertiser we have measured comes close to.
Roblox Ad Strategy in 2026: Creatives Launched in Three Days Carry 61% of Current US Delivery
A creative-level teardown of Roblox Corporation's US user acquisition, measured across the 30-day window ending 2026-08-19. Creatives first observed between 2026-07-02 and 2026-07-04 carry 930,645,210 of the window's 1,514,986,345 impressions — 61.4% — six weeks after launch. Roblox's iOS and Android creatives deliver at rates that differ by a factor of 105.
Grand Games UA Playbook 2026: 13.7 Billion Impressions Built From Four Videos — Inside a Permutation Machine
A publisher-level teardown of Grand Games A.Ş. across Block Out! and Magic Sort! in the US. Sixty measured ad instances carry 13.7 billion impressions, but Block Out!'s entire 12.2-billion fleet resolves to just four distinct videos and eighteen playable end cards — one 59-second video appears in thirteen instances with thirteen different playables. The breakout that took it from 613 million to 8.1 billion was not a new video: it was a new playable attached to a video already 63 days old.