Market Trends
Mobile app market trends, category benchmarks, and growth data across 200+ countries.
US Streaming & Entertainment App Advertising Report (Mid-2026): How FAST, Short-Drama, and Live Apps Buy Installs
A data-driven mid-2026 teardown of how US streaming and entertainment apps acquire users: the download-chart surge (Peacock, FOX One, Tubi, Love Island), the three UA engines — free ad-supported streaming, short-drama, and live social — and the real creatives, formats, run-lengths, and hooks winning attention, based on AdMapix tracking data as of June 29, 2026.
US Social Casino Advertising Teardown — Mid-2026
A data-driven teardown of how social casino, poker, slots, and bingo apps buy users in the United States as of mid-2026 — the highest-impression creatives, the publishers behind them, the format playbook, and how sweepstakes-casino newcomers are reshaping the category. Based on AdMapix tracking data as of June 26, 2026.
US Mobile Advertising Intelligence Report — Mid-2026
A data-driven mid-2026 breakdown of the US mobile market: who tops the download and revenue charts, why mobile games depend on paid user acquisition, and which ad creatives, formats, and hooks are winning across puzzle, match-3, strategy, slots, and idle RPG — based on AdMapix tracking data as of June 26, 2026.
Mobile Game Ad Spend by Platform: A 2026 UA Budget Guide (Meta, Google, TikTok, DSP)
A practitioner's guide to mobile game ad spend by platform: how UA budgets really split across Meta, Google, TikTok, and DSPs; the mechanism behind each platform's role; how privacy-era measurement, creative systems, and genre fit change the split; a budget-allocation framework; a reallocation cadence; and the honest limits of what competitor spend data can and cannot tell you.
2026 H2 Ad Market Outlook: Platform Shifts, AI Buying, and Budget Strategy
A compressed, decision-ready H2 2026 advertising outlook: platform share shifts, AI buying defaults, privacy pressure, format economics, regional budget moves, and a Q4 operating plan.
Mobile Advertising Market by Region 2026: US vs EU vs APAC Spend, CPMs & Formats
A data-driven breakdown of the 2026 mobile ad market across North America, Europe, APAC, Latin America, and the Middle East & Africa — covering regional ad spend, format dominance, CPM economics, platform mix, and the regulatory shifts that now force separate media plans per region instead of one global strategy.
2026 Mobile Advertising Market Trends: Formats, Policies, Spend
A 2026-ready guide to mobile ad shifts: new formats, platform policies, spend trends, and emerging markets with actionable playbooks.
Mobile Advertising Trends 2026: Formats, Policy Shifts, Spend
A data-led look at 2026 mobile ad market shifts—new formats, policy changes, spend trends, and emerging regions with actionable guidance.
2026 Mobile Ad Market Trends: Spend Shifts and New Formats
A data-informed look at 2026 mobile ad trends, platform policy shifts, new formats, and where global app marketers should invest next.
2026 Mobile Advertising Trends: Spend, Formats, and Shifts
A 2026 outlook on mobile ad spend, new formats, policy changes, and emerging markets—plus actionable steps to optimize creative and media.
Mobile Ad Market Trends 2026: Formats, Spend, and Policy Shifts
A 2026-ready guide to mobile ad trends, platform policy changes, and regional spend shifts, with actionable steps for global growth.