Median duration · 56s
A Curated Ad Library Built for Analysis, Not Endless Scrolling
Every collection shows its observation date, fixed query, sample unit and limitations. Data ships with the site, so opening this page makes no live API request.
Four research lenses, one shared data boundary
Each entry owns a distinct research job, instead of repeating one page with a different keyword.
Ad Spy Workspace
Search, connect and explain cross-channel competitor creative signals.
Open research lens02Facebook Ad Spy
Map hooks, offers, formats and calls to action as a creative constellation.
Open research lens03TikTok Hook Atlas
Break short-form video into Hook, Demo, Proof and CTA sequences.
Open research lens04YouTube Video Anatomy
Compare complete competitor storyboards on one visual timeline.
Open research lensUS Casual Game Video Creative Snapshot

Creative-search result records, not deduplicated unique ads. Impressions are modeled estimates.
Describe the sample before interpreting it
These descriptive statistics are computed from the versioned JSON. They are not claims about an entire platform.
4 reviewed records
Fixed-query filter
Not spend or ROAS
What this small sample can actually support
Findings apply only to this query and sample. The unsupported conclusions stay visible too.
Records are not unique ads
Idle Zombie Miner appears twice, showing why index-record combinations should not be read as deduplicated creative count.
Duration clusters, but the sample is small
All four records are 41–59 second videos with a 56-second median. That describes this query, not the casual-game category.
Modeled metrics prioritize inspection
Estimated impressions vary widely, but without first-party spend, attribution and ROAS, the sample cannot prove that any creative was profitable.
Take the date, definitions and limitations with you
The CSV contains only reviewed fields visible on this page—no upstream URLs, internal IDs, executable HTML or raw API payload.
AdMapix Research. “US Casual Game Video Creative Snapshot.” Observed 2026-07-12; reviewed 2026-08-12. https://www.admapix.com/ad-libraryAbout the public snapshot and its definitions
01Is this a real-time ad library?+
No. Public collections are reviewed, dated static snapshots released with the website. They do not call the AdMapix data API when a visitor opens the page.
02How are static samples produced?+
Editors run a fixed query in AdMapix, keep only approved public fields, materialize selected media locally or on immutable CDN storage, and review the query definition, metric labels, notes and limitations.
03Why can record counts differ from an official platform?+
AdMapix is an independent cross-channel index, not a platform's official campaign dashboard. Index scope, filters, observation windows and counting units can all differ.
04Are impressions, downloads and revenue official metrics?+
Not necessarily. Estimated metrics are explicitly labeled as modeled and must not be treated as advertiser-reported spend, real ROAS or official platform settlement data.
05Can I cite or download this snapshot?+
Yes. Download the provided CSV and retain the collection title, observation date, review date, page URL and limitations. Rights in the underlying creatives remain with their respective owners.