Blog
Insights on ad intelligence, market trends, and going-global strategies
US Streaming & Entertainment App Advertising Report (Mid-2026): How FAST, Short-Drama, and Live Apps Buy Installs
A data-driven mid-2026 teardown of how US streaming and entertainment apps acquire users: the download-chart surge (Peacock, FOX One, Tubi, Love Island), the three UA engines — free ad-supported streaming, short-drama, and live social — and the real creatives, formats, run-lengths, and hooks winning attention, based on AdMapix tracking data as of June 29, 2026.
US Social Casino Advertising Teardown — Mid-2026
A data-driven teardown of how social casino, poker, slots, and bingo apps buy users in the United States as of mid-2026 — the highest-impression creatives, the publishers behind them, the format playbook, and how sweepstakes-casino newcomers are reshaping the category. Based on AdMapix tracking data as of June 26, 2026.
US Mobile Advertising Intelligence Report — Mid-2026
A data-driven mid-2026 breakdown of the US mobile market: who tops the download and revenue charts, why mobile games depend on paid user acquisition, and which ad creatives, formats, and hooks are winning across puzzle, match-3, strategy, slots, and idle RPG — based on AdMapix tracking data as of June 26, 2026.
Playable Ad Analysis for Mobile Games: A Practical Method
A practical method for playable ad analysis in mobile games: how to reverse-engineer a competitor's playable by the job it is built to do, decode its structure beat by beat, infer which concepts are likely working, turn observations into testable briefs, and stay honest about what a public playable proves (structure and intent) versus what it never can (spend, installs, retention, ROAS).
Mobile Game Ad Spend by Platform: A 2026 UA Budget Guide (Meta, Google, TikTok, DSP)
A practitioner's guide to mobile game ad spend by platform: how UA budgets really split across Meta, Google, TikTok, and DSPs; the mechanism behind each platform's role; how privacy-era measurement, creative systems, and genre fit change the split; a budget-allocation framework; a reallocation cadence; and the honest limits of what competitor spend data can and cannot tell you.
Weekly AdMapix brief
New competitor creatives, category trends, and go-global playbooks — delivered every Tuesday.
Best Mobile Game Ad Formats Across Platforms: A 2026 UA Playbook
A platform-by-platform guide to the best mobile game ad formats in 2026: which formats do the heavy lifting on Meta, Google, TikTok, AppLovin, and Unity; why the right format depends on platform, genre, and funnel stage; a format-selection framework; a creative-testing cadence; and the honest limits of what competitor ads can and cannot tell you about which format wins.
Ad Optimization Best Practices: The 2026 Performance Playbook
The definitive 2026 guide to ad optimization best practices — a high-output creative production system, statistically honest A/B testing, budget governance and pacing rules, the metrics that matter, structured account hygiene, an optimization cadence, and an FAQ that settles the hard questions performance teams keep arguing about.
Meta Ads Library vs Ad Intelligence Tools for Game UA (2026): Which to Use, When, and Why
A definitive 2026 comparison of the Meta Ads Library vs dedicated ad intelligence tools for mobile game user acquisition — where the free transparency library genuinely helps, the structural limits that create blind spots for game UA creative research, a side-by-side capability matrix, the exact decision criteria for when to add a paid intelligence layer, and an honest account of what neither can show.
Ad Creative Intelligence Workflow for Mobile UA Teams in 2026: Find, Analyze, Brief & Build
A complete 2026 ad creative intelligence workflow for mobile UA teams — the four-stage loop to find winning competitor creatives, analyze why they work, brief production from them, and build a sustainable competitive-intelligence system, with the data inputs, a fixed taxonomy, tiered competitor monitoring, an observation-to-hypothesis method, a structured brief format, a weekly operating cadence, team-size tool choices, and the learning log that makes each cycle compound.
Ad Intelligence API: What Developers Need Beyond a Raw Ads-Library Endpoint in 2026
A developer-focused guide to ad intelligence APIs: what fields make a creative record queryable, why official ads-library endpoints stop short, the buy-vs-build tradeoff for a cross-network layer, and how to design a pipeline that survives schema and rate-limit changes.
Meta Ads API Alternative in 2026: Ad Library API, Marketing API, or a Creative Layer?
A 2026 guide to choosing a Meta ads API alternative — what the Ad Library API, Marketing API, and Graph Ads Archive each actually expose and where they stop, how a creative-intelligence layer fills the saved-media, video-breakdown, and reporting gap, exactly what public Meta data can and cannot prove (creative yes; spend, targeting, and ROAS no), and a decision framework matched to the job you are doing.
AI Creative Brief Template in 2026: Turn Competitor Evidence Into Testable Ads
A complete 2026 guide to the AI creative brief template — the nine fill-in fields that feed a model evidence instead of vibes, why the hook pattern is the highest-leverage input, how to gather example ads responsibly, the do-not-say list that keeps output honest, a prompt structure that uses the brief, how to rank output into a test backlog, a fully filled worked example, the limits of AI and public data, and where AdMapix fits.