Blog
Insights on ad intelligence, market trends, and going-global strategies
Fake Mobile Game Ads: Why They Exist and How to Spot Them
Why mobile game ads show different gameplay, how to check whether the advertised game is real, and what marketers can learn from the creative patterns.
In-Game Advertising: What Brands and Game Studios Need to Know
A practical 2026 guide to in-game advertising formats, inventory types, brand safety, measurement, examples, and competitor research.
Mobile Game Monetization: Ads, IAP, and Hybrid Revenue Models
A practical 2026 guide to mobile game monetization, covering ad revenue, IAP, hybrid models, rewarded ads, interstitials, player experience, and competitor research.
Meta Ads Creative for Mobile Games: 9 Facebook Ad Angles to Test
A practical 2026 guide to Meta and Facebook ads creative for mobile games: playable ads, UGC reactions, fail hooks, progression loops, app campaign setup, competitor research, and KPI guardrails.
Mobile Game Ads Guide: Formats, Real Examples, and Competitor Research
A practical 2026 guide to mobile game ads formats, creative examples measured from live US fleets, channel fit, research tools, competitor research, testing plans, and KPI guardrails.
Mobile Game Marketing Strategy: A 12-Step UA & Creative Playbook (2026)
A practical mobile game marketing strategy guide for 2026 covering creative intelligence, paid UA, soft launch KPIs, ASO, retention loops, and competitor ad research.
Best TikTok Ad Spy Tools 2026: Ranked, Tested, Opinionated (Not a Listicle)
Named winners, no hedging: AdMapix ($19.90) wins cross-platform NLP search, PipiAds ($49, 50M+ TikTok ads) wins pure TikTok creative depth, Kalodata ($45.90) wins Shop GMV and creator intelligence, FastMoss (~$59) wins Shop-seller analytics, Foreplay ($49 annual) wins creative-team workflow. Verified April 2026 pricing, real database sizes, honest weaknesses, a decision framework pointing at one tool per job, Chrome-extension red flags, and the post-DSA landscape.
TikTok Ad Spy for E-commerce: The Operator Manual (Post Jan-2026 Deal Update)
TikTok Shop closed 2025 at $15.1B US GMV (+68% YoY) and the Oracle-led US joint venture closed January 22, 2026. This operator manual covers five winning-product signals we test against every Monday, a seven-step creative extraction workflow, a tool stack with 2026 prices, a security callout, and the Maëlys $108.5M case study — for operators who want a repeatable loop, not a listicle.
TikTok Ad Library (Commercial Content Library): How to Search It in 2026
The TikTok Ad Library is the Commercial Content Library at library.tiktok.com. It covers paid ads served in the EEA, UK and Switzerland only. This guide gives the direct URLs, a step-by-step search workflow, every visible and hidden field, retention rules, the December 2025 DSA commitments and what they change during 2026, and when a third-party tool is the right surface instead.
TikTok Ads Research in 2026: 7-Step Workflow + 10 Hook Patterns
A methodology-first TikTok ads research playbook: the free stack, a 30-min weekly SOP, 10 hook patterns advertisers we track actually win with, and a bulletproof brief template.
Creative Refresh Strategy for Mobile Game Ads: A Practical Playbook
Learn when to refresh mobile game ad creatives using real fatigue signals, not gut feel — and build a pipeline that prevents creative crises.
How to Monitor Competitors' Facebook Ad Spend in 2026 (3 Methods + Worked Example)
Non-political Meta ad spend is not publicly visible. Here are three defensible inference methods, a worked $10M DTC example, and the 2026 EU cumulative-spend rollout explained.