Ad Intelligence
Competitor ad research, creative analysis, and platform intelligence for growth teams.
Bus Traffic Fever! Ad Strategy in 2026: One Asset Carrying 66% of a 3.0-Billion-Impression Fleet — and the Second Name Nobody Notices
A creative-level teardown of GOODROID's US user acquisition for Bus Traffic Fever!. Twenty-two ad instances carry 3,004,140,963 impressions, all still live after 139 days, and one asset alone carries 66.0%. The twenty-two instances resolve to just nine videos and eight playables. The title also runs under a second name — Bus Rush Fever! — on its Android listing, which is where most competitive analyses of this product go wrong.
Oakever Games UA Playbook 2026: 4.8 Billion Impressions, 1,320 Videos, and the Title That Spends Like a Winner but Doesn't Convert Like One
A publisher-level teardown of Oakever Games across Meowdoku!, Amaze GO! and Tile Explorer in the US. Nearly 2,500 measured ad instances carry 4.83 billion impressions off 1,320 distinct video assets. Amaze GO! carries the most impressions of the three and converts at a fifth of its siblings' rate — and the ad data also captures a live app rename, from Arrows GO! to Amaze GO!, in progress.
DramaBox Ad Strategy 2026: One Serial Hook Takes 75.5% of the Top 10
DramaBox's recent US Top 10 is a portfolio with a sharp center: one 111-second drama video fingerprint appears twice and contributes 75.5% of the visible scale, while shorter cuts test more story archetypes.
Pixel Flow! Ad Strategy 2026: One Playable Took 2.3 Billion Impressions in 30 Days, and Loom Games Rebuilt the Fleet Around It on 2026-08-04
Loom Games' Pixel Flow! runs the largest single creative we have measured: one playable with 2,298,804,130 US impressions across 2,113,657 placements inside a single 30-day window, 78.1% of the top-fifteen fleet. On 2026-08-04 Loom retired ten creatives and launched three on the same date — and every one of the ten retirements was a video, while all four of the fleet's pure playables were left untouched. Downloads are down 19.29%, revenue down 23.07%.
Vita Mahjong Ad Strategy in 2026: The Metronome — a 467-Day Creative and 14 Assets Delivering at Exactly the Same Rate
A creative-level teardown of Vita Studio's US user acquisition for Vita Mahjong. Fifteen creatives account for 10.5 billion impressions, all fifteen still running, and one first seen 2025-05-09 has been live 467 days — the oldest asset in this fleet, fifth-oldest across the series. Fourteen of the fifteen deliver between 967 and 1,117 impressions per placement, a consistency band no other advertiser we have measured comes close to.
Roblox Ad Strategy in 2026: Creatives Launched in Three Days Carry 61% of Current US Delivery
A creative-level teardown of Roblox Corporation's US user acquisition, measured across the 30-day window ending 2026-08-19. Creatives first observed between 2026-07-02 and 2026-07-04 carry 930,645,210 of the window's 1,514,986,345 impressions — 61.4% — six weeks after launch. Roblox's iOS and Android creatives deliver at rates that differ by a factor of 105.
Grand Games UA Playbook 2026: 13.7 Billion Impressions Built From Four Videos — Inside a Permutation Machine
A publisher-level teardown of Grand Games A.Ş. across Block Out! and Magic Sort! in the US. Sixty measured ad instances carry 13.7 billion impressions, but Block Out!'s entire 12.2-billion fleet resolves to just four distinct videos and eighteen playable end cards — one 59-second video appears in thirteen instances with thirteen different playables. The breakout that took it from 613 million to 8.1 billion was not a new video: it was a new playable attached to a video already 63 days old.
Township Ad Strategy in 2026: Two Fleets in One Account — 5% of Placements Deliver 71% of Impressions, and One Creative Has Run for 910 Days
A creative-level teardown of Playrix's US user acquisition for Township. Its 30 measured creatives split into two populations that never overlap: seven deliver 1,120 to 1,410 impressions per placement, the other twenty-three deliver 25 to 33. The seven take 5.1% of placements and produce 71.4% of impressions. The same split appears across Gardenscapes and Homescapes, and Township's oldest active creative was first seen on 2024-02-21 — 910 days before this pull.
Rips by Triumph Ad Strategy in 2026: The Standing Start — 6 Billion Impressions From a Fleet With No Creative Older Than 134 Days
A creative-level teardown of Triumph Arcade's US user acquisition for Rips by Triumph, the only title in this teardown series ranking on both the US download chart and the revenue chart. Its top 30 ad entries account for 5.98 billion impressions in the 30 days to 2026-08-19, and not one was first seen before 2026-04-07. A single 47-second asset launched 2026-06-30 carries 63.0% of that total — 9.9 times the second-largest entry — and the account runs zero playables.
Gossip Harbor Ad Strategy in 2026: One 25-Second Video File Carries 70.5% of Everything
A creative-level teardown of Microfun's US user acquisition for Gossip Harbor. Fifteen ad entries account for 6,381,902,914 impressions, all still live — but they resolve to only fourteen distinct video files, and one 25-second file appearing under two entries carries 70.5% of all delivery. The whole interactive layer is a single playable shared across five entries. Rewritten from scratch after the underlying data changed roughly 2x in one day; the correction is documented in full.
Meowdoku Ad Strategy in 2026: The Quiet Machine — Two SKUs, No Batches, No Sweeps, 637 Million Impressions
Meowdoku sits at #8 on the US download chart with the least dramatic ad operation in this series: no launch batches, no synchronized resets, no format experiments. Just a steady one-or-two-a-week drip of 27–60-second cat-sudoku videos across two separate store SKUs — 637 million model-estimated impressions, 13 of 15 top creatives still live, and a placement fingerprint that splits cleanly along SKU lines. Sometimes the playbook is that there is no playbook drama.
PineDrama Ad Strategy in 2026: The Flood — 4.5-Minute Ads, Seven Copies per Video, and a Fleet That Dies Before It Peaks
PineDrama is the second-fastest riser on the US download chart, yet its biggest ad creative holds just 719K model-estimated impressions — and its entire top 15 went dark by August 5. We reconstruct TikTok Pte. Ltd.'s short-drama flood playbook from the AdMapix index: one 273-second video multiplexed under seven different copy lines, creator-style #ad distribution, by-asset synchronized retirements, and the methodological lesson an owned-inventory giant teaches every ad-intelligence reader.