Ad Intelligence

82-0.com Ad Strategy 2026: The Smallest Measurable Ad Fleet on the US Top 120, Eight Videos, and a Perfect 5×5 Copy Matrix

Vaulty Studios' 82-0.com sits at US download rank 117 with 704,287 downloads and +5.48% growth — the only riser in this batch — on a measured lifetime impression total of 12,216,712. Its top 15 US creatives carry 1,011,728 impressions across 375 placements in the 30 days to 2026-08-19. Behind 552 recorded creatives sit exactly eight source videos and a fully-filled 5×5 headline-by-body copy matrix. Not one playable exists anywhere in the fleet.

B
Brad · Data Analyst at AdMapix
September 6, 2026 · 38 min read
82-0.com Ad Strategy 2026: The Smallest Measurable Ad Fleet on the US Top 120, Eight Videos, and a Perfect 5×5 Copy Matrix

Vaulty Studios' 82-0.com is the 117th most-downloaded app in the United States, at 704,287 downloads and +5.48% — and it holds that position on a measured lifetime impression total of 12,216,712. That is not a typo and it is not a rounding error. Pixel Flow!, sitting 26 places below it on the same chart, has 213,359,297,665.

Its top fifteen US creatives carry 1,011,728 impressions across 375 placements in the 30 days to 2026-08-19. Its entire US creative library — 552 recorded creatives — resolves to exactly eight distinct source videos. And the ad copy attached to those videos is a perfect 5×5 matrix: five headlines, five body lines, all twenty-five combinations present, none missing.

There is not a single playable unit anywhere in the fleet. We sampled 150 creative records and found zero.

This teardown is about two things: what Vaulty is actually doing, which is unusual and legible; and what the numbers do not prove, which matters just as much, because the sports category is measured very differently from the puzzle category and reading these figures naively will lead you badly astray.

Executive summary (TL;DR)

  • The measured fleet is tiny and the product is not. US download rank 117, 704,287 downloads, +5.48% — the only growing title in this batch. Lifetime global impressions across the unified product: 12,216,712. Lifetime spend index: 19,073. Creative-level impressions in this article are 30-day window figures; the unified-product totals are genuine lifetime figures.
  • 552 creatives, 8 videos. Across the top 150 US creative records by impressions, only eight unique source videos appear. Durations: 13s (×2), 15s, 20s, 23s, 29s, 37s, 89s.
  • The copy is a filled 5×5 grid. Five headlines × five body lines = 25 combinations, all 25 observed. Zero gaps. This is asset-combination advertising, not creative testing.
  • The 89-second video is the workhorse. It appears on 44 of 150 records — more than any other asset — and carries five of the top fifteen creatives.
  • Zero playables. 0 of 150 records carry a playable URL. Compare Solitaire Associations Journey at 40 of 45 and Pixel Flow! at 31 of 45, both pulled the same day.
  • Eight of the top fifteen have stopped. Five of them stopped on the same date, 2026-08-04. Two brand-new videos entered on 2026-08-13 and 2026-08-14, and were live for only 0.5 and 4.7 days of the measurement window.
  • The placement counts are the tell. 82-0.com's top ten creatives recorded 292 placements. Block Blast!'s top ten recorded 4,836,232. That 16,000x gap is a category measurement artifact, not a spend ratio — and understanding why is the most transferable thing in this article.

All figures are AdMapix third-party estimates for the United States, pulled 2026-08-19. Identity resolution, comparison sourcing and the limits of every claim are set out in the methodology section.

Which 82-0.com this is, and why the name looks like a URL

The product name is a domain. That is a deliberate branding choice — the game markets itself as a web-native viral property that also ships as an app — and it makes name-based lookup unusually fragile, because "82-0" is also a basketball score, a search string, and a substring of a hundred unrelated identifiers.

A unified product search returns exactly one match, which is the cleanest resolution in this batch:

FieldValue
Unified product name82-0.com
Unified product ID6780195090
Unified companyVaulty Studios Inc.
Unified company ID2127387452
Constituent product IDs6780195090 · com.vaultystudios.eightytwoand0
Product count2 (iOS + Android)
Category path602 → 60220 → 6022002 (Games → Sports)
Lifetime unique materials53
Lifetime global impressions12,216,712
Lifetime spend index19,073

No competing product carries a similar name. There is no 82-0 Basketball Blitz muddying the result set, no Android build hiding under a different store title. Both platform builds report the same store name, "82-0.com".

But there are two AdMapix company records, and this is the part that catches people:

  • 2127387452 — Vaulty Studios Inc., attached to iOS product ID 6780195090
  • 1899836525 — Vaulty Studios Inc., attached to Android package com.vaultystudios.eightytwoand0

Same publisher string, two company IDs, split by platform. This is the normal condition, not an anomaly — the same split appears on Pixel Flow! (1349571520 iOS / 778463702 Android) and Solitaire Associations Journey (1049188906 / 1253203597), both measured the same day. If you filter creatives by a single company ID you will silently drop one platform's entire fleet.

Everything in this teardown is locked to unified product 6780195090, Vaulty Studios Inc., and to creatives resolving to one of its two constituent product IDs. Store listings: App Store and Google Play.

The category path is worth flagging now because it drives the second half of this article. AdMapix classifies 82-0.com as 6022002 — the same third-level sports category as NBA 2K Mobile Basketball Game. That shared classification turns out to predict the shape of its measurement data far better than its download rank does.

Where 82-0.com sits on the US chart

MetricValue
US download rank117
Downloads (current period)704,287
Period-over-period change+5.48%
US revenue ranknot in top 200
PublisherVaulty Studios Inc.
iOS app ID6780195090
Android packagecom.vaultystudios.eightytwoand0
AdMapix company IDs2127387452 (iOS) · 1899836525 (Android)

Two things stand out.

First, +5.48% is the only positive number in this batch. Pixel Flow! is at -19.29%, Solitaire Associations Journey at -17.41%, Toca Boca World at -11.85%, ملوك البقاء at -18.92%, Netflix Game Controller at -33.49%. Across the top 200 US download chart on this date, growing titles are the minority, and 82-0.com is one of them.

Second, it does not appear in the US revenue top 200 at all. Neither does Solitaire Associations Journey. Pixel Flow! does, at revenue rank 114 with 13,870,682 and -23.07%. Absence from a top-200 list is weak evidence — it establishes an upper bound, nothing more — but combined with the download rank it says 82-0.com is currently a volume property rather than a monetisation one.

Video keyframe from 82-0.com's highest-impression US creative, a 29-second basketball roster-drafting spot Creative #1 — a 29-second video first observed 2026-08-13 on the Android package, carrying 112,447 impressions across just 13 placements at 8,649.8 impressions per placement, the highest density in the fleet. It was observed on exactly one date. Its ad copy is the shortest in the account: "Can you go 82-0? 🏀"

The fleet at a glance: fifteen creatives, seven still live

#Window impressionsSharePlacementsImpr/placementFirst seenLast seenDays since first seenDays live in windowFormat
1112,44711.1%138,649.82026-08-132026-08-1360.529s
297,7719.7%372,642.52026-07-192026-08-043115.289s
392,3469.1%303,078.22026-07-192026-08-043115.389s
480,4338.0%165,027.12026-07-192026-08-193130.489s
575,1107.4%312,422.92026-07-192026-08-193130.489s
673,5337.3%332,228.32026-07-192026-08-193130.489s
759,4255.9%69861.22026-08-142026-08-1954.723s
857,0025.6%222,591.02026-07-192026-08-043115.389s
956,5075.6%331,712.32026-07-202026-08-063017.120s
1056,4325.6%87,054.02026-07-072026-07-22432.537s
1152,8535.2%232,298.02026-07-192026-08-193130.489s
1252,0455.1%242,168.52026-07-202026-08-043015.089s
1350,2395.0%124,186.62026-07-202026-08-193030.213s
1448,9624.8%114,451.12026-07-192026-08-043115.389s
1546,6234.6%133,586.42026-07-202026-08-193030.213s
Total1,011,728100%3752,697.928.1 avg

A note on what these impression figures are. They are the totals recorded inside a 30.6-day measurement window running 2026-07-20 to 2026-08-19, not lifetime totals. The "days since first seen" and "days live in window" columns are therefore different quantities, and the second is the one that belongs underneath an impression count. Creative #10 was first seen 43 days ago but was only live for 2.5 days of this window; creative #1 was recorded on a single date. We give no per-day rate column for this fleet because at these window lengths the denominators are too short to be stable — a 0.5-day window turns 112,447 impressions into a nominal 224,894 per day, which is an artifact of the measurement period rather than a fact about the creative.

Read the placement column first. The entire top-fifteen fleet was observed across 375 placements. Creative #10 recorded eight. Creative #14 recorded eleven. These are not the numbers a large-scale programmatic buy produces, and the impressions-per-placement values — 861 to 8,650 — are correspondingly enormous.

The second thing to notice is the flatness of the share column. The largest creative is 11.1% of the fleet and the smallest of the fifteen is 4.6%. There is no dominant asset. Compare Pixel Flow!, where one creative is 78.1% of the top fifteen, or Solitaire Associations Journey at 45.4%. 82-0.com's top-1 share is 11.1%, the flattest distribution we have measured in this series.

That flatness is a direct consequence of the copy matrix, which is where this account gets genuinely interesting.

Eight videos behind 552 creatives

Sorting the US fleet by impressions and walking down 150 records, we extracted every unique video keyframe. There are eight.

Source videoDurationRecords at this duration (of 150)Top-ranked appearanceImpressions on that record
A89s44#297,771
B15s28#4520,598
C20s26#956,507
D13s25 (shared with F)#1350,239
E37s24#1056,432
F13s(see D)#5517,598
G23s2#759,425
H29s1#1112,447

Every duration in the account maps to exactly one source video except 13 seconds, which has two. Seven durations, eight assets, 150 records — and the unified product record puts the lifetime figure at 53 unique materials globally against 552 US creative records.

The ratio is the point. A "creative count" in this account is a count of ad-server combinations, not a count of things a person made. Vaulty's creative team produced something on the order of a few dozen video files. The network expanded them into 552 addressable units by pairing each video with each text combination and serving them into different placements.

This is exactly how Google App Campaigns and Apple Search Ads asset groups work: you upload a pool of headlines, descriptions and videos, and the system assembles combinations. What third-party ad monitoring records is the assembled combinations. Any competitive dashboard that shows you "552 creatives" for this advertiser is technically accurate and practically misleading.

Video keyframe from 82-0.com's 89-second flagship video, the most-used source asset in the fleet The 89-second flagship. This single source video appears on 44 of the 150 sampled US creative records and underpins six of the top fifteen — creatives #2, #3, #4, #5, #6, #8, #11, #12 and #14. First observed 2026-07-19; the records built on it carry between 48,962 and 97,771 impressions each.

The 5×5 copy matrix

Across the 150 sampled records, the ad text resolves to five headlines and five body lines. Here they are in full.

Headlines:

  1. Draft an Undefeated NBA Team
  2. Build Your All-Time NBA Squad
  3. Play the Classic NBA Draft
  4. Test Your Hoop IQ Now
  5. Can You Go 82-0?

Body lines:

  • A. "Draft your all-time NBA roster. Can your legendary squad go undefeated and finish 82-0?"
  • B. "The viral basketball roster-building game where every pick matters."
  • C. "The viral NBA draft game is here. Play Classic mode or go blind with Hoop IQ. Play now!"
  • D. "Test your basketball knowledge. Hide the stats in Hoop IQ mode and draft from memory."
  • E. "Build an unbeatable squad, challenge rivals in 1v1, and dominate the basketball world."

And here is the combination grid, built from observed pairs only:

HeadlineABCDE
Draft an Undefeated NBA Team
Build Your All-Time NBA Squad
Play the Classic NBA Draft
Test Your Hoop IQ Now
Can You Go 82-0?

Twenty-five of twenty-five cells filled. Not twenty-three, not twenty-four. The grid is complete.

Headline usage across the sample is nearly uniform: Play the Classic NBA Draft appears 16 times, Can You Go 82-0? 15, Draft an Undefeated NBA Team 14, Build Your All-Time NBA Squad 12, Test Your Hoop IQ Now 12. Body-line usage is similarly flat: 20, 16, 15, 14, 13. Nothing is being starved and nothing is being favoured.

A sixth headline exists — the bare string "82-0.com" — but it appears only three times, all of them on the two newest Android creatives, paired with a single short body line: "Can you go 82-0? 🏀". Those two creatives are structurally separate from the matrix and we treat them as such below.

What the matrix tells you about the operation: Vaulty is not running a creative test. In a creative test you would see uneven cell coverage, because losing combinations get suppressed and winners get more budget. A perfectly filled, evenly-weighted grid is the signature of an automated asset-combination system that has not yet accumulated enough signal to concentrate, or of a buyer who has deliberately left combination selection to the platform.

The messaging itself is disciplined in a way that is worth copying. Every headline is an imperative or a question. Every body line names a specific mechanic — Classic mode, Hoop IQ mode, 1v1, draft from memory — rather than describing a feeling. Two of the five body lines lead with the word "viral", which is a claim about social proof rather than about the product. And the number in the title does double duty: 82-0 is the game's name, its win condition, and its call to action, all in four characters.

Video keyframe from 82-0.com's 23-second Android creative launched 2026-08-14 Creative #7 — 23 seconds, first observed 2026-08-14 on the Android package, still live on the pull date. 59,425 impressions across 69 placements, the highest placement count in the entire fleet, at 861.2 impressions per placement — the lowest density. It was live for just 4.7 days of the 30.6-day measurement window.

Two accounts, not one: the Android split

Thirteen of the top fifteen creatives resolve to iOS product ID 6780195090 under company 2127387452. Two resolve to the Android package com.vaultystudios.eightytwoand0 under company 1899836525. Those two are creatives #1 and #7 — and they are the two newest assets in the fleet.

iOS creatives (13)Android creatives (2)
Impressions839,856171,872
Share of top-1583.0%17.0%
Placements29382
Impr/placement2,866.42,096.0
First seen range2026-07-07 → 2026-07-202026-08-13 → 2026-08-14
Days live in window15.0 – 30.40.5 and 4.7
Headline usedthe 5-headline matrix"82-0.com" only
Body line usedthe 5-line matrix"Can you go 82-0? 🏀" only

Two creatives, launched five and six days before the pull date, took 17.0% of the fleet's window impressions while being live for a combined 5.2 days against the iOS cohort's 15 to 30 days each. They also do not use the copy matrix at all — both carry the bare product name as headline and a single nine-character body line with an emoji.

We deliberately do not convert that into a per-day rate. Over a 0.5-day observation the arithmetic produces a number four times the whole iOS cohort's, and it would be telling you about the length of the observation, not about Vaulty's media plan.

The honest reading has two branches and the data does not settle between them. Either Vaulty opened a separate Android buy in mid-August with a deliberately different, stripped-down creative approach; or the Android side has always been running and only became visible to third-party monitoring in mid-August. The first is a strategy observation, the second is a coverage observation, and the difference matters. What we can say without ambiguity is that as of 2026-08-19 the newest half of this account's measured output looks nothing like the older half.

The 2026-08-04 shutdown

Eight of the top fifteen creatives were last observed before the pull date. Their stop dates cluster hard:

Last observedCreativesImpressionsShare of top-15
2026-07-22#1056,4325.6%
2026-08-04#2, #3, #8, #12, #14347,12634.3%
2026-08-06#956,5075.6%
2026-08-13#1112,44711.1%
still live 2026-08-19#4, #5, #6, #7, #11, #13, #15438,21643.3%

Five creatives — all of them 89-second cuts built on the same source video — stopped on 2026-08-04. Four other 89-second creatives built on that same video (#4, #5, #6, #11) did not stop and were still live on the pull date.

We checked whether 2026-08-04 is a monitoring artifact by looking at the last-observed date distribution across seven unrelated US fleets pulled the same day — Solitaire Grand Harvest, Solitaire Cash, Solitaire Clash, Water Sort, Block Blast!, NBA 2K Mobile and eFootball. 2026-08-04 appears zero times in any of them. Batch stop-dates do occur in those accounts (eFootball has ten of fifteen creatives last seen 2026-08-12; NBA 2K Mobile has five on 2026-08-13), but they are per-account dates, not a shared crawl boundary. The 2026-08-04 cluster is real.

Two things happened around it. Pixel Flow! also retired four of its top fifteen on 2026-08-04 and launched its new flagship the same day — a coincidence between two unrelated publishers that we note and do not explain. And nine days later, Vaulty's two Android creatives appeared.

Video keyframe from 82-0.com's 20-second creative, stopped 2026-08-06 Creative #9 — the 20-second cut, first observed 2026-07-20 and last observed 2026-08-06, an observed span of 17 days. 56,507 impressions across 33 placements at 1,712.3 per placement. The 20-second source video appears on 26 of the 150 sampled records, third-most in the fleet.

Video keyframe from 82-0.com's 37-second creative, the shortest-lived asset in the top fifteen Creative #10 — the 37-second cut and the oldest asset in the top fifteen, first observed 2026-07-07 and last observed 2026-07-22. It recorded 56,432 impressions across eight placements — 7,054.0 impressions per placement, the second-highest density in the account and the smallest placement count of any top-fifteen creative.

Duration strategy: 89 seconds is not an accident

Seven durations, and they are spread across a 6.8x range from 13 to 89 seconds.

DurationRecords (of 150)Share of recordsTop-15 creativesTop-15 impressions
89s4429.3%7500,752
15s2818.7%0
20s2617.3%156,507
13s2516.7%296,862
37s2416.0%156,432
23s21.3%159,425
29s10.7%1112,447

The 89-second cut is the most-deployed asset by a wide margin and carries 49.5% of top-fifteen impressions across seven creatives. At just under a minute and a half it is longer than anything in most mobile game fleets — for scale, Solitaire Associations Journey's longest measured creative is 119 seconds but appears on a single record, and the modal duration across that entire account is 59 seconds.

Why would a basketball drafting game run 89 seconds? The body copy answers it: this product has two distinct game modes (Classic and Hoop IQ), a draft mechanic, and a 1v1 mode. That is three things to demonstrate. A 13-second cut can show one. The account keeps short cuts in rotation — 13s and 15s together account for 35.4% of records — but the long-form asset is where the actual product explanation lives.

The 15-second video is the interesting negative case: 28 records, zero top-fifteen creatives. It is the second-most-deployed asset in the account and its best individual record sits at #45 with 20,598 impressions. High deployment, low delivery.

Video keyframe from 82-0.com's 13-second short-form cut Creative #13 — one of two 13-second source videos, first observed 2026-07-20 and still live on the pull date after 30 days. 50,239 impressions across 12 placements at 4,186.6 per placement. The 13-second slot is the only duration in this account served by two distinct source videos.

Video keyframe from 82-0.com's 15-second creative, the most-deployed asset that never reached the top fifteen The 15-second source video — 28 of 150 sampled records, second-most in the account, and not one of them reaches the top fifteen by impressions. Its highest-ranked record sits at #45 with 20,598 impressions across five placements. High deployment, low delivery.

Video keyframe from the second 13-second 82-0.com source video The second 13-second source video, first observed 2026-07-20 and last observed 2026-08-04. Its highest-ranked record sits at #55 with 17,598 impressions across three placements — 5,866.0 impressions per placement. Two source videos at identical runtime, one still live and one stopped in the 2026-08-04 batch.

Zero playables, and why that is a real finding

Across all 150 sampled creative records, not one carries a playable URL. Not as a standalone interactive unit, not as an end-card attached to a video.

Set against the two fleets pulled the same day:

FleetRecords sampledWith playable attachedPure playable units
Solitaire Associations Journey4540 (88.9%)12
Pixel Flow!4531 (68.9%)4
82-0.com1500 (0.0%)0

And against the sports comparison set, same-day, top ten each:

FleetPublisherWith playable attached
NBA 2K Mobile Basketball Game2K0 / 10
eFootball™KONAMI0 / 10
Madden NFL 24 Mobile FootballEA0 / 10
82-0.comVaulty Studios0 / 10

Every measured sports fleet in this pull is zero-playable. Every measured puzzle and card fleet is playable-heavy. That is a genre-level pattern, and it is a more useful thing to know than any individual number in this article: the playable format has not penetrated sports-game user acquisition the way it has puzzle.

There is a plausible product reason. A playable ad has to be winnable in about fifteen seconds. Sorting coloured blocks compresses to that. Drafting an all-time NBA roster does not — the whole appeal is deliberation over a large choice set, and a compressed version would misrepresent the game. The 89-second video is the format that fits the product.

The placement-count trap: sports fleets are measured differently

This is the section that determines whether the rest of this article means what it looks like it means.

Here is the same-day, top-ten-basis comparison across every fleet we pulled on 2026-08-19:

FleetCategoryAssetsImpressionsPlacementsImpr/placementLive
Madden NFL 24 MobileSports10139,350178,197.11/10
82-0.comSports10761,0062922,606.24/10
eFootball™Sports109,170,7921,1997,648.71/10
NBA 2K MobileSports108,405,4611,2786,577.08/10
Solitaire Grand HarvestCard1021,416,54235,094610.310/10
Toca Boca WorldKids1022,734,69035,093647.88/10
Solitaire ClashCard1016,867,16842,020401.49/10
Water Sort (mixed)Puzzle1040,964,599191,186214.310/10
Solitaire CashCard10700,319,972342,6462,043.99/10
Magic Sort!Puzzle101,073,785,227717,6081,496.39/10
Solitaire Associations JourneyCard10126,205,6141,268,45799.510/10
Arrows – Puzzle EscapePuzzle10263,623,0292,211,546119.210/10
Pixel Flow!Puzzle102,862,164,0993,221,013888.67/10
Block Out!Puzzle1011,182,439,5804,272,9052,617.110/10
Block Blast!Puzzle10144,881,6534,836,23230.010/10

Sort that table by placements and the four sports fleets occupy the bottom four rows, at 17, 292, 1,199 and 1,278. The next-lowest fleet, Solitaire Grand Harvest, is at 35,094 — 27 times higher than the highest sports fleet.

Every sports fleet in this dataset is measured with two to five orders of magnitude fewer recorded placements than every non-sports fleet. That is not a spend difference. Madden NFL 24 Mobile is published by Electronic Arts, and no reading of EA's business supports the claim that its US mobile football title runs on seventeen ad placements.

What it means is that third-party ad monitoring has thin coverage of the inventory sports-game advertisers buy. The networks, placements and publishers where these ads run are underrepresented in the crawl. Impressions still get modelled, but the placement denominator is small, so impressions-per-placement inflates.

Three consequences follow, and they constrain everything above:

  1. 82-0.com's impressions-per-placement figures — 861 to 8,650 — are not comparable to a puzzle fleet's. Comparing 82-0's 2,697.9 to Block Blast!'s 30.0 and concluding that 82-0 has 90x denser placements is wrong.
  2. The absolute impression total, 1,011,728, is a floor, not an estimate of the true fleet. It is what the crawl saw. The true figure is higher by an unknown factor.
  3. The structural findings survive intact. Eight source videos, seven durations, a filled 5×5 copy matrix, zero playables, a 2026-08-04 stop cluster and a mid-August Android launch are all observed properties of the creatives themselves. They do not depend on the completeness of the sample. Coverage affects how much you see, not what the things you see look like.

That distinction — between what the sample size limits and what it does not — is the single most transferable thing in this teardown.

Production intensity across the wider set

Lifetime, global, all-time figures from unified product records, used only for comparing production scale:

ProductPublisherUnique materialsLifetime impressionsImpressions per materialSpend index
82-0.comVaulty Studios5312,216,712230,50419,073
NBA 2K Mobile2K931418,713,721449,7461,964,344
Toca Boca WorldToca Boca AB2,35012,593,029,2275,358,73668,486,559
Magic Sort!Grand Games4,866172,778,367,61635,507,268333,090,853
eFootball™KONAMI5,87637,813,707,9966,435,280220,776,625
Solitaire Grand HarvestSupertreat9,12020,454,429,9912,242,81081,462,616
Solitaire ClashAviagames9,90471,590,087,9857,228,401124,013,416
Water Sort PuzzleIEC Global11,64840,892,035,7963,510,649214,853,786
Solitaire Associations JourneyHitapps Games13,27744,338,063,1083,339,464184,827,318
Pixel Flow!Loom Games16,562213,359,297,66512,882,460228,925,990
Solitaire CashPapaya Gaming25,638195,664,457,1577,631,814168,493,663
Block Blast!Hungry Studio111,749337,340,323,4463,018,7323,673,174,286

82-0.com has 53 unique materials. The next-smallest library in this set belongs to Toca Boca at 2,350 — 44x larger. Block Blast! has 111,749, or 2,108x more.

The spend index column carries the same shape. 82-0.com's 19,073 against Block Blast!'s 3,673,174,286 is a ratio of roughly 192,000 to 1. The index unit is not disclosed and should be treated as ordinal only — but even allowing for the sports coverage gap being real and large, that gap does not close by five orders of magnitude.

The defensible conclusion: 82-0.com reached US download rank 117 with a creative library of roughly fifty assets. Whether it also reached it with a small media budget is not something this data can settle, but the production side of the operation is unambiguously small, and production is what the creative records measure directly.

The sports-category benchmark

Restricting to the four sports fleets, all pulled 2026-08-19, top ten each:

FleetPublisherAssetsImpressionsPlacementsImpr/placementTop-1 shareAvg ageLive
eFootball™KONAMI109,170,7921,1997,648.724.5%134d1/10
NBA 2K Mobile2K108,405,4611,2786,577.025.3%17d8/10
82-0.comVaulty Studios10761,0062922,606.214.8%27d4/10
Madden NFL 24 MobileEA10139,350178,197.134.8%11d1/10

Within its own category, 82-0.com is unremarkable on volume and distinctive on two axes:

Top-1 share, 14.8% — the flattest of the four, and the flattest fleet in the entire same-day pull. eFootball, NBA 2K and Madden all concentrate a quarter to a third of volume in their leading asset. Vaulty's matrix approach spreads delivery almost evenly across twenty-five text combinations, and the impression distribution reflects that.

Impressions per placement, 2,606.2 — the lowest of the four, by a factor of 2.5 to 3.1. If the high sports values reflect thin placement coverage, then 82-0.com's comparatively low value suggests its ads are appearing across a somewhat broader slice of monitored inventory than its category peers. That is a weak signal and we present it as one.

The download chart supplies the contrast that matters. 82-0.com is at rank 117 on the US download chart. NBA 2K Mobile, eFootball and Madden NFL Mobile are not in the top 200 at all. Whatever Vaulty is doing, it is currently out-downloading three of the largest sports franchises in mobile gaming with a fifty-asset creative library and no playables.

What transfers to your UA program

If you run competitive intelligence: check the placement denominator before you compare anything. The 16,000x gap between 82-0.com's 292 placements and Block Blast!'s 4,836,232 is a coverage difference, not a media difference, and any per-placement metric computed across that boundary is meaningless. The fix is one line: never compare impressions-per-placement across categories without first checking whether the placement counts are in the same order of magnitude.

If you run creative production: the 5×5 matrix is worth stealing outright, and it costs almost nothing. Five headlines and five body lines is an afternoon of work; it produces twenty-five combinations; it lets the platform find the pairing you would not have guessed. Note what Vaulty did not do: it did not write twenty-five bespoke variants. It wrote ten strings. The multiplication is free.

If you produce video: 82-0.com's evidence on duration is that the long cut wins when the product has multiple mechanics to explain. The 89-second asset is 29.3% of records and 49.5% of top-fifteen impressions. The 15-second asset is 18.7% of records and 0% of the top fifteen. If your product needs ninety seconds, the data here says take the ninety seconds — but keep short cuts in rotation, because they are 35% of this account's deployment.

If you work in sports games: the playable finding is actionable. Four of four measured sports fleets run zero playables. Either the format genuinely does not fit the vertical, or it is an uncontested surface. Given how thoroughly playables have taken over puzzle UA, a sports title that can build a fifteen-second interactive hook is entering a format with no competition in its category.

If you are benchmarking against 82-0.com: benchmark the structure, not the volume. The impression totals are a floor set by crawl coverage. The eight-video library, the filled copy grid, the 6.8x duration range and the zero-playable posture are all directly observed and safe to compare against.

A falsifiable prediction

Prediction: by 2026-11-01, 82-0.com's unified product record will show at least 90 unique materials (up from 53), and the Android package com.vaultystudios.eightytwoand0 will account for more than 40% of the product's top-fifteen US impressions (up from 17.0%). Separately, no playable creative will appear in the fleet before 2026-10-01.

The basis: on materials, Vaulty added two new source videos in the six days before the pull and its whole library is 53, so a run-rate of even one new asset per week clears 90 by November. On the Android share, two creatives took 17.0% of window impressions while live for only 0.5 and 4.7 days of a 30.6-day window; a full window at anything like that intensity lifts the share well past 40% provided both stay live. On playables, we observed zero across 150 records here and zero across thirty records spanning three other sports fleets; the format's absence from this vertical is systematic, not incidental.

The informative failure is the third clause. If a playable does appear on 82-0.com before October, it means either the format has become viable for deliberation-heavy sports products, or Vaulty has moved budget into puzzle-style inventory where playables are required. Either would be a more consequential event than any impression total in this article.

How to reproduce this teardown

  1. Resolve through the unified product record and collect every constituent product ID. 82-0.com has two, split across two AdMapix company IDs. Filtering on one company drops an entire platform — here it would have dropped the two newest and fastest-growing creatives in the account.
  2. Deduplicate creatives by image before you count anything. 150 records, eight images. A raw creative count in an asset-combination account measures the ad server, not the studio.
  3. Extract headline and body separately and build the grid. Cross-tabulating them is what revealed the 5×5 structure. A flat list of "unique ad copy" would have shown 26 strings and no pattern.
  4. Check the placement denominator against a fleet outside the category. If your target's placements are in the hundreds and a same-day comparison fleet's are in the millions, per-placement metrics are not portable and absolute impression totals are floors.
  5. Cross-check clustered last-observed dates against unrelated fleets. We verified 2026-08-04 against seven other accounts before treating it as a real shutdown rather than a crawl boundary.
  6. Sort by first-seen as well as by impressions. The two Android creatives rank #1 and #7 by impressions but are #14 and #15 by age — and they carry the majority of current daily delivery. Impression rank alone hides that completely.

Methodology and data notes

  • Measurement window (read this first): creative-level impression and showCnt from this API are window metrics, not lifetime totals. With no explicit date parameters the endpoint returns a rolling 30-day window; for this pull that window is 2026-07-20 to 2026-08-19 (30.6 days), verified by reproducing the default response exactly with start_date=2026-07-20&end_date=2026-08-19 and by confirming that no adjacent start date reproduces it. Every creative-level impression and placement figure in this article is a within-window total. Requesting a different window returns different values, and those values are not consistent across windows — we observed cases where a 7-day window reports a higher figure than a 30-day window covering it — so these numbers should be compared only against other figures from the same window. By contrast, globalFirstTime / globalLastTime are true lifetime dates, and the unified-product impression, showCost and materialUvCnt fields are window-invariant lifetime totals, verified against four different window settings.
  • Source: AdMapix creative search, unified product search and download/revenue ranking APIs, all queried 2026-08-19, country filter US, creatives sorted by impressions descending.
  • Primary sample: the top 15 US creatives by impressions for unified product 82-0.com, ID 6780195090, publisher Vaulty Studios Inc., AdMapix company ID 2127387452. Thirteen resolve to product ID 6780195090 (company 2127387452) and two to com.vaultystudios.eightytwoand0 (company 1899836525). Both product IDs are listed in the unified product record.
  • Extended sample: for image deduplication, copy-matrix extraction, duration distribution and playable detection we walked the top 150 US creative records by impressions (ten pages of fifteen). The API reports 552 total US creative records for this keyword.
  • Identity resolution: a unified product search for "82-0.com" returns exactly one product. No same-name or near-name products appear in the US result set, making this the cleanest identity resolution in this batch of teardowns. The two-company split is a platform artifact, not a name collision.
  • "Days since first seen" is the span from first-observed to the pull date and is a lifetime quantity. "Days live in window" is the overlap between the creative's observed life and the 2026-07-20 → 2026-08-19 measurement window, and it is the only denominator that belongs under a window impression count. The two differ sharply here: creative #10 is 43 days old but was live for 2.5 window-days. We publish no per-day rate for this fleet — at window overlaps of 0.5 to 4.7 days the denominators are too short for the ratio to mean anything.
  • "Live" means a last-observed timestamp of 2026-08-19. Seven of the top fifteen qualify. The eight that do not are labelled with their stop dates in the shutdown table.
  • "Placements" (showCnt) counts recorded creative appearances, not unique users and not unique publishers. In this account placement counts are extremely low (8 to 69 per creative, 375 across the top fifteen), and this is a category-wide property of sports-game fleets in this dataset, not a property of 82-0.com. Impressions-per-placement figures for this fleet must not be compared against puzzle, card or kids fleets. See the placement-count section.
  • Cross-genre comparison caveat: the fifteen-fleet placement table is presented specifically to demonstrate the coverage gap, not to rank advertisers. Absolute impression totals for sports fleets should be read as lower bounds on true delivery.
  • The 2026-08-04 stop cluster was validated by checking last-observed date distributions across seven unrelated US fleets pulled the same day (Solitaire Grand Harvest, Solitaire Cash, Solitaire Clash, Water Sort, Block Blast!, NBA 2K Mobile, eFootball). The date appears in none of them, so it is treated as a real account-level event.
  • Copy matrix construction: headlines come from the title field and body lines from the describe field. Records with empty or truncated strings were excluded from grid construction; only complete strings were cross-tabulated. Twenty-five of twenty-five cells were observed at least once.
  • "Unique materials" (materialUvCnt) and lifetime impressions come from unified product records and are global, all-time figures — not US-only, not period-limited. They are used only for comparing production intensity across products.
  • The spend index (showCost) is a modelled figure with an undisclosed unit. It is used ordinally, for relative comparison only, and should not be read as a currency amount.
  • Impressions are third-party modelled estimates, not publisher-reported figures and not spend.
  • Download and revenue figures are US-region estimates for the current ranking period. 82-0.com appeared at download position 117 and did not appear in the revenue top 200.
  • Store listings: App Store and Google Play.
  • Coverage is limited to creatives observable through third-party ad monitoring, and that limit is unusually binding for this category.

Frequently Asked Questions

How many ads is 82-0.com running in the US? AdMapix records 552 US creatives for 82-0.com, but those resolve to only eight distinct source videos — the count reflects ad-server asset combinations rather than separately produced creatives. The top fifteen by impressions carry 1,011,728 impressions across 375 placements in the 30 days to 2026-08-19, and seven of the fifteen were still live on that date. The unified product record puts the global lifetime figure at 53 unique materials.

What is 82-0.com's best-performing ad creative? A 29-second video first observed 2026-08-13 on the Android package, carrying 112,447 impressions across 13 placements — 11.1% of the top-fifteen fleet at 8,649.8 impressions per placement, the highest density in the account. By source-video deployment, though, the workhorse is the 89-second cut, which appears on 44 of 150 sampled records and underpins seven of the top fifteen creatives.

Does 82-0.com use playable ads? No. Across 150 sampled US creative records, not one carries a playable URL — neither as a standalone interactive unit nor as a video end card. This is a category pattern rather than a company choice: NBA 2K Mobile, eFootball and Madden NFL 24 Mobile also show zero playables across their top ten US creatives, while Solitaire Associations Journey attaches playables to 40 of 45 records and Pixel Flow! to 31 of 45.

What is 82-0.com's ad copy strategy? A complete 5×5 combination matrix. Five headlines ("Draft an Undefeated NBA Team", "Build Your All-Time NBA Squad", "Play the Classic NBA Draft", "Test Your Hoop IQ Now", "Can You Go 82-0?") are paired with five body lines, and all twenty-five combinations appear in the data with near-uniform frequency. Every headline is an imperative or a question, and every body line names a specific game mechanic rather than describing a feeling.

Why does 82-0.com have so few measured impressions for a top-120 app? Partly because it genuinely runs a small creative library — 53 unique materials against Block Blast!'s 111,749 — and partly because third-party ad monitoring covers sports-game inventory thinly. Every sports fleet in this pull recorded between 17 and 1,278 placements across its top ten creatives, while every puzzle and card fleet recorded 35,094 to 4,836,232. Absolute impression totals for sports titles should therefore be read as lower bounds, though structural findings such as the eight-video library and the copy matrix are unaffected by sample coverage.

How does 82-0.com compare to NBA 2K Mobile and eFootball? On the US download chart it beats both: 82-0.com sits at rank 117 with 704,287 downloads and +5.48% growth, while neither NBA 2K Mobile nor eFootball appears in the top 200. On measured ad volume it is far smaller — 761,006 top-ten impressions against NBA 2K Mobile's 8,405,461 and eFootball's 9,170,792 — and its lifetime library of 53 materials compares to 931 and 5,876 respectively. All three run zero playables.

Is 82-0.com's newest ad creative working? The two newest creatives, first observed 2026-08-13 and 2026-08-14 on the Android package, carry 171,872 impressions between them — 17.0% of the fleet's window total, achieved while live for only 0.5 and 4.7 days of the 30.6-day measurement window against 15 to 30 days for every iOS creative. Both use a stripped-down copy approach ("82-0.com" as headline, "Can you go 82-0? 🏀" as body) that appears nowhere else in the account.


Want to know whether the fleet you are benchmarking against is small, or just thinly measured? Per-creative impressions, placement counts, exact runtimes, first-seen and last-seen dates, playable attachment and full ad copy are all live in AdMapix, filterable by country, publisher and product ID — with unified product resolution across iOS and Android, so a two-company platform split never hides half an advertiser's account from you. Create a free account to run this teardown on any title in your category, or see plans for full historical access.

Data source: AdMapix third-party ad intelligence estimates, United States, retrieved 2026-08-19. Impression, download and spend-index figures are modelled estimates for comparative analysis and are not publisher-reported. Figures change as new creatives enter rotation.

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